Rick Fairless: Custom Choppers and Custom Dreams

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If you are into choppers, then you’ll know who Rick Fairless is. The owner of the Strokers Dallas bike shop is considered a legend in the motorcycle world.

Now, I don’t know anything about choppers, and that’s why I’m inviting all these amazing people on the show, so we can have honest conversations and learn something from each other.

So Rick is putting together the most amazing bikes ever, and he tell me all about his property in the Dallas area, his bike shop and the bar&grill he has next to the shop.

We talk about how his business has been affected by the pandemic, how it was to be a part of a reality TV show, and how he built choppers for famous people like the late Ross Perot Senior who once ran for the president.

I wish I could ride a chopper, but in the meantime I’ve learned a lot from this passionate man and I hope you enjoy our conversation!

“I want to leave motorcycle industry better than I found it.” - Rick Fairless

Time Stamps:

1:00 - Who our guest today is and what we are going to talk about.
4:19 - How the pandemic affected Rick’s bike shop in Dallas.
8:06 - What Texas Real Food is and what artisanal means.
9:32 - Why building bikes is a ‘functional art.’
10:45 - How Rick started his motorcycle shop and what his motive is.
16:00 - How his shop looks like.
18:15 - Where the name ‘chopper’ comes from.
22:30 - When Rick knew he made the right decision to open his own shop.
24:30 - What tough business decisions he had to make due to the pandemic.
26:30 - Why Rick starts his working day at 2am.
28:10 - Rick’s experience with reality TV shows.
31:30 - Who his famous customers are.
35:00 - How Rick approaches customers when he builds custom choppers.
39:20 - How to connect with Rick.

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